Product Development
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The product manager’s job is not easy. New products to define and formulate. The pressures of managing a portfolio, sourcing manufacturers and selecting components - all with one eye fixed on margins. We’ll release you from any these competing demands - supplying insightful consultancy to inspire and drive any part of your product lifecycle, be it a skincare formulation, cosmetics line, after-shave or fragrance. We’ll bring your visions to life in the most powerful and profitable way.

Conceptual Thinking  |  Product Formulation  
Fragrance Development
 |  Component & Manufacturing Sourcing
Product Design  |  People Training  |  Cosmetic Legal Consultancy

 

Conceptual Thinking

People don’t want to buy products, they want to buy into IDEAS. Yet in a world where products are increasingly similar, big ideas are hard to come by. We’ll find the gap in the market and fulfil it with strong, well-defined ideas that stand out. Develop new solutions that bring your concepts to life. And devise new positioning and packaging solutions that will make the world sit up and take notice.

 

Product Formulation

Creating new skincare and cosmetics formulations is a double-edged sword: you need to please consumers while satisfying the legislators. Be it a new fragrance, bath oil or moisturiser, we’ll use our close relationships with leading, highly qualified chemists to help you develop quality, safe and innovative products that will not only excite your market, but stay well within the law.

 

Fragrance Development

Perfumes and cosmetics live and die on their fragrance. Get it wrong and your product withers, get it right and everything suddenly comes up roses. Our long-standing links with top perfumers will allow us to develop and fine-tune fragrances of every variety, note and depth for every conceivable audience.

 

 

Component & Manufacturer Sourcing

Finding the right product components and manufacturers is critical to profitability. Our industry contacts and visits to the world’s key packaging exhibitions mean we’re fully aware of all the latest advances and developments and uniquely equipped to help you identify production houses and supply chains that maximise your margins. In addition, our international knowledge will help you see beyond traditional boundaries, finding you new suppliers and sources to make your production processes even more efficient.

 

 

Product Design

Presentation is everything. Well-targeted, compelling graphics and copy that communicate your product’s personality and benefits clearly and elegantly will do much to clinch sales. Whether it’s for packaging, POS or sales literature, our team of professional designers and copywriters will craft the visuals and words you need to capture the eyes, minds and hearts of your audience.

 

 

People Training

Your people are walking, talking advertisements for your product. Internal staff, distributors, agents and salespeople - all need a thorough understanding of your brand’s make-up and USPs to drive your success. We’ll devise and implement innovative training programmes and workshops and informative literature to not only educate, but inspire your people to buy into your dream.

 

Cosmetics Legal Consultancy

Unravelling today’s mass of cosmetics safety legislation is a key challenge for product managers and marketers. With regulations covering everything from ingredient labelling to advertising, new directives issued almost by the day and regulations that vary from country to country - keeping up to speed with legislation is critical to success. We can help by deciphering and untangling the rules, helping you ensure your formulations and products are compliant to protect your investment and good name.

 

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